Digital Presence is the key to success in our technology-oriented society. Although there are many reasons to add Facebook to your digital marketing initiatives, this does not mean that you should rely solely on it or dispense with a website or other marketing means. The latest Facebook updates may seem very attractive to small business owners and save time and money, but is it enough?
In the early days of the web, creating a website required advanced skills and a long time of hard work. Platforms like GeoCities helped build web pages more easily, but it took a great deal of patience to understand difficult programs and problems.
Just a duplicate date? From GeoCities and Myspace to Facebook and WordPress
Since 2003, WordPress has given everyone with an internet connection and a personal computer the power to manage content in an easy-to-use way. Shortly thereafter, Myspace, the first social media platform to gain significant global adoption, gave people a way to create personalized landing pages of sorts, complete with an easy-to-remember URL and a large audience of viewers.
Over time, most Myspace users have migrated to Facebook, along with millions of people who have never used social media before. Today, Facebook has more than 2.32 billion monthly active users worldwide, making the platform a prime location for companies to interact with potential customers.
Why build a website when you can create a Facebook page for free?
1-Your website is the center of your online presence.
Think of your website as your main office. Your social media platforms and email campaigns are small branch offices or even a space within someone else’s business. And they all work together to direct your customers to the main focus of knowing more about you and interacting with your business
You want to direct traffic to your website to learn and engage with your business.
2- Facebook is for social networking.
Facebook is a social networking platform, which is why most people use it; For social networking! When people are in a social state of mind, it is difficult for them to pay any attention to business. Instead of selling, the goal of your Facebook page should be to generate interest from your customers and prospects by encouraging engagement. Let your website provide your content and count on that to do the hard sell.
3-You own your website.
Facebook has over 2 billion users. Everyone uses it. It is more important than the website. Facebook will last forever!
This is what everyone thought about AOL in the 1990s. MySpace in the first decade of the twenty-first century. What happened to them? Do you even hear about them these days?
What happens if the business owner invests all of their time and energy in Facebook, or some other social network, and then crashes?
What happens when the popularity of these social media platforms declines, such as what happened with MySpace?
When you own a website, you have full ownership over it. You decide what to put on your website, how you want it to be displayed, what your terms of service are, and what kind of interactions you want with your customers.
On social media platforms, you are renting out space on their platform, limited by their planning, terms of service, and features in how you represent your business.
When you create your website, no one can take it from you. You own it.
You own your own website. You don’t own Facebook.
Analytics of your website can tell you a lot about your customers, the pages they visit, how long they spend, which page they then visit on your site, where they are, and much more. Which helps in developing your business.
5-It could be difficult to find your audience.
For social media to work, you have to find your customers and be in their place.
Many small businesses assume that their customers are on Facebook and that they set up a Facebook presence because it is the “thing to do” but Facebook is not the right choice for every business; For some, it could be LinkedIn, Pinterest, or maybe old social sites like forums.
With a great well-marketed website, your audience can find you and find the information/products that they want to know about or buy.
5-Freedom and personalization.
A website designed to fit the specific needs of your business will ensure that you present your best on the internet. You’ll have more freedom in how to view and arrange your content. With a Facebook page, you’re restricted to post format in a schedule, while a website allows for many aspects of customization, search engine optimization, internet marketing, and analytics.